What is Branding and Why You Need a Branding Agency
You know, back at the school there was always this one subject that was monumentally important but no one ever told us why. If you are good at making hunches (and reading the title) then you might have guessed what we are getting at. Branding has always been a misconstrued domain and so is the relevance of a branding company . Some take branding as a graphic designing exercise with a different name while others consider it to be an extensive marketing initiative with a, well, different name. Of course, all these assumptions partly describe what branding is but they don’t get the idea right. So, what exactly is branding (Apparently not the word brand with an “ing” extension)? It’s the process that practically shapes the brand into what it is. Everything about the brand, from its visual design to its essential architecture to somewhat defining its marketing layout, all of it is stitched by the procedure called branding. So, yes you can call it a graphic designing exercis...