Is Branding Different from Marketing
Aren’t branding and marketing all the same? Isn’t marketing the foremost responsibility of a branding agency? Well, it might come as a bit of a shocker but branding is not perfectly synonymous with the conception of marketing. It is true to state that both marketing and branding hold their loyalty towards the said brand. They are both utilized to elevate the standing and status of the brand. However, two processes or notions can’t be equated and declared as interchangeable just because they revolve around the same subject. But what exactly is the difference between the two? To put it in simple terms, branding is all about defining and constructing a brand. Marketing on the other hand is a systematic process of publicizing that brand. So, a branding company is concerned with stitching a brand strategy, formulating the brand personality, and constructing an identity design. This slightly accentuates the line of difference between the two concepts. Market...