How Can Branding Upscale Your Business Growth
Aside from a memorable logo, good branding increases a company's value, gives employees direction and motivation, and makes acquiring new customers easier. So, precisely what is a brand? In a nutshell - Everything! A company's brand is the sum of people's perceptions of its customer service, brand image, marketing, and logo. Unfortunately, even in our brand-conscious era, it's not always clear what people mean by "branding." Because different experts emphasize different aspects of brand strategy, it's not surprising that some confusion persists. In general, a good branding agency would agree that a strong brand must include the majority, if not all, of the following elements: A distinct appearance and feel. A solid and concise brand message. A compelling "voice" for framing the brand message. Good branding standards are created by a well-practiced branding company, such as its logo and its placement in ...